The mobile engagement market is projected to grow at a CAGR of +43% between 2017 and 2022.
The mobile engagement market is expected to be valued at USD 4.39 billion in 2017 and is expected to reach USD 38.68 billion by 2022, at a CAGR of +43% between 2017 and 2022. Major factors driving the market include increasing use of mobile device applications and growing focus on the mobile first strategy. However, High initial investment to set up mobile engagement campaigns and difficulty in monetizing mobile apps are the major restraining factors for this market.
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Financial services vertical in the mobile engagement market is expected to grow at the highest rate during the forecast period. The market for the financial services vertical is expected to grow at the highest rate during the forecast period. The key reason contributing to this growth is the proliferation of mobile devices, which has enabled businesses with real-time marketing elements for various financial services, such as insurance and banking.
Key Players Covering:
IBM (US), Salesforce (US), Oracle (US), Adobe (US), Vibes Media (US), Selligent (Belgium), Urban Airship (US), Appboy (US), Localytics (US), Swrve (US), Tapjoy (US), Marketo (US)
United States, North America, Europe, China, Japan, Southeast Asia, India and RoW.
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The Global Mobile Engagement Market is characterized by the presence of a large number of global, regional, and local players and is highly-competitive. These international players are increasingly focusing on expanding their geographical presence and they have huge production facilities located across the world.
The growth of the industrial sector is one of the main driving factors that is responsible for the growth and development of the mobile engagement market worldwide. The modern Internet of Things is following the surge of digitalization of innovation that builds up a scaffold amongst the physical and advanced world. The model follows the growth status of the physical product growth cycle and enables the client to check the performance and outcome of the process.
This market is majorly driven by bringing your own device used by the enterprises and increasing usage of advanced cloud computing systems by the organizations. The foremost challenges in the enhancement of Global Mobile Engagement Market could be the low mindfulness among the end users, for example, web-based social networking, manufacturing, utilities, government bodiesâ€™ ventures and low rate of approval of most recent technological advancements.
The Global Mobile Engagement Market is highly competitive. Players within the market are developing features such as a cloud-based interface for remote monitoring among others. Players are competing with each other on the basis of cost, innovative offerings, and expertise. Also, several new players are entering this market as it provides attractive growth opportunities.
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Table of Contents
Global Mobile Engagement Market Research Report 2017
Chapter 1 Mobile Engagement Market Overview
Chapter 2 Global Economic Impact on Industry
Chapter 3 Global Market Competition by Manufacturers
Chapter 4 Global Production, Revenue (Value) by Region
Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions
Chapter 6 Global Production, Revenue (Value), Price Trend by Type
Chapter 7 Global Market Analysis by Application
Chapter 8 Manufacturing Cost Analysis
Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10 Marketing Strategy Analysis, Distributors/Traders
Chapter 11 Market Effect Factors Analysis
In the last section of the report, the foremost manufacturers operating in the Global Mobile Engagement Market have been presented. These manufacturers have been investigated in terms of key characteristics such as gross, cost, gross margin, income, product specifications, product scenario, company outline, and contact information.